Comcast Says NBCU Deal Could Finally Define Viable Over-the-Top Video Model
Comcast executives say the company’s acquisition of NBC Universal stands to quicken the development of a viable business model for online video.
Speaking yesterday at a UBS investors conference, Comcast COO Stephen Burke said the merging of Comcast’s cable operations with the media giant should bring customers “vastly more paid-for content on the Internet.” Specifically, that would see a hybrid of the Hulu model, a free selection of network TV fare that NBCU offers in a joint venture with News Corp. and The Walt Disney Co., and Comcast’s fledgling On Demand Online initiative that allows subscribers to watch pay-TV programming online.
Comcast CEO Brian Roberts suggested that the acquisition could create a paradigm for the elusive monetizing of over-the-top video.
“We know what consumers want,” he said. “But how do you figure out the dollars? This allows us to accelerate that space.”
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[...] video content to their subscribers. Comcast stands to gain the biggest hold on this space with its acquisition of NBC Universal, one of the chief stakeholders in the online video venture Hulu. (News Corp. and The Walt Disney [...]